For the rebranding of the international parcel service GLS, many images were created. Modern, lively and personal with color accents in blue and yellow, the resulting photoraphs can now be found on its 41 representing country sides worldwide.

In addition to the new brand identity, the use of a new logo including striking blue and yellow tones quickly becomes apparent. The yellow arrow, which has long represented the company, has been integrated into the letter G and given a more compact design. The contemporary appearance is now reinforced by clear language with an entertaining, humorous tone and image style.

Location: Cologne, Germany. Client: GLS

Link: gls-group.eu