Gaffel’s Fassbrause is now a real refreshment classic. The Cologne-based private brewery Gaffel has set a trend and created a naturally sweetened lemonade. The campaign for this, conceived by the creative agency POSNIK SPOHR and implemented by my team and myself, picks up on the core theme of PURE REFRESHMENT year after year. The motifs have to remain local and our home town should be included in the picture. So what could be more obvious than going to the stadium pool in Müngersdorf. I “directed” the extreme jumpers from the AquaCircus from the edge of the water to capture the real refreshment up close in the truest sense of the word.

The large-scale poster motifs have been on display in and around Cologne and in all Gaffel restaurants and beverage markets since April.

Enjoy the summer.

Location: Stadionbad Köln

Link: fassbrause.de