Billboard: Gaffels Fassbrause 2023
The new billboard campaigne “Summer Rain” shows three young people dressed in summer clothes taking advantage of a sudden downpour for pure refreshment and dancing in the rain. New energy returns, just like when enjoying Gaffels Fassbrause. The current motif was also shot in Cologne. Of course with amateur models from the region, who are also close friends with each other.
For 12 years, the Gaffels Fassbrause campaign “Pure Refreshment”, developed by the Cologne agency Posnik, Spohr and photographed by me, has been telling real life feelings and real stories.
The posters are emotionally structured and depict refreshing situations. In the visual language, naturalness, lightness and pure refreshment are also portrayed through nudity in an authentic situation. Now the campaign gets a new perspective.
Location: Köln Widdersdorf
Link: fassbrause.de